The story behind Covent Garden Dance Company
Founded in 2006 and back at Hatch House for it’s twelfth series of performances, we caught up with Matt Brady, Director of Covent Garden Dance, to discover more about the ethos and ambition of this unique dance company.
What inspired you to set up Covent Garden Dance Company?
“Covent Garden Dance happened very gradually over a period of about two years. After being inspired during an utterly incredible performance by Rambert company in Brighton, I found myself on a mission to see absolutely everything and anything to do with ballet and dance.
This developed further as I deep dived into the history of companies and many of its most influential and well known artists and creatives. Being from a very theatrical and literary family there was without doubt a creative urge that had to be satisfied.”
“One afternoon I was having lunch with my mum, (a world renowned author in her own right) and we were discussing our favourite short stories. When I told her my choice she paused and said "That would make a beautiful ballet." She was right.”
“I spent the best part of the next six months putting a production team together, designer, choreographer, producer (one with experience!) Suddenly we had a team and no company. My offices were in a shared office in Covent Garden over what is now the Apple store on the Piazza, thus the name.
Actually the first idea was The Covent Garden Ballet Company and choreographer, Christine Sundt suggested not to use ballet in the name as it was limiting and to use 'dance'.”
How did ballet feature in your childhood?
“My first memory of dance was Gene Kelly. He is still my complete and utter hero of dance.
“My Godmother was Violetta Elvin who was a Prima Ballerina with The Royal Ballet (when Principals were called Primas). Madame invited her to join to bring some 'Russian technical excellence' into the company which was in its formative years at that time.”
What is ethos of Covent Garden Dance Company?
“The company ethos is to bring world class ballet and dance out of the theatre into stunning locations around the world. We want to present ballet and dance to new and existing audiences in a way that broadens the appeal. We want to share all the things that make it so special with as many people as possible.”
How has CGDC grown over the years?
“It started with grand plans of full balletic productions but life is always there to slap the reality into you. The first production we did was actually to 78 guests in the round at The Chapel in Bruton in Somerset with two incredible dancers Laura Morera and Ricardo Cervera. We did it in late May and the sun streamed through the beautiful windows and the audience threw flowers from the upstairs.
Magical. To this day it is still one of my favourite shows.”
Lauren Cuthbertson & Xander Parish, Dubai.
“In 2019, pre-Covid we had performed in Dubai in March at His Highness Sheikh Mohammed's property in Jumeirah. We were sold out three nights at Hatch House for the 10th Anniversary, we were developing a venue in the Bahamas with a world renowned blue chip client...and then Covid hit. Everything evaporated for three years. Now we are in year two of the rebuild to get back to that place.”
Why Hatch House?
“I found Hatch with a friend of mine who came to the garden opening with me to find a costume/fancy dress for a party at Stourhead. He turned to me and exclaimed "This would be perfect for one of your shows." How right he was. The good thing is I can still blame him if it goes wrong in the future!”
What excites you most about this year’s programme?
“I am so excited by all of it. I can't talk about to many specifics as we don’t want to give too much away, but to have all these insanely talented artists come to Hatch House to perform is utterly wonderful. I have been trying to put this programme together for a very long time and I hope that finally we will be able to do it this July. Fingers crossed.”
What can audiences expect from this year’s performances?
“Magic.”
What relationship does the Dicky Buckle Charitable Fund have to Covent Garden Dance Company?
“The productions at Hatch House are a Covent Garden Dance Company production. We try very hard to help support The Dicky Buckle Fund anyway we can as it is important to support anything and anyone who supports new work and the creative process. The Dicky Buckle Fund is completely separate to Covent Garden Dance, but they play symbiotic roles.”
“The charity supports young and emerging choreographers and creatives to make new and original work, Covent Garden Dance helps promote these ends and offers a stage (whenever possible) to present these works to an audience.”
What is next for Covent Garden Dance Company?
“Hatch House 2023! Don’t ask me to look further until we have safely produced this week of ballet and dance. The dreams and aspirations remain, but you are only as good as your last show and the show is not done until it is done.”
